Start with a bang - put thought into those first 2-3 sentences - and use all 2,000 characters if you can … SEO will reward you! About Chrissie WywrotĬhrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses.Writing a LinkedIn summary is incredibly difficult. Whatever you include in your LinkedIn “About” section, make it count. Include a lot of what you would say within a professional bio. Tell your story. Users will visit your profile to learn who you are.third person. I rarely recommend writing in the third person (especially since LinkedIn wants us all to operate our own profiles), but the decision should come down to what the target audience would be more comfortable with. Tips for writing this section as an influencer: In each of these scenarios, the goal of the “About” section is to provide credibility, because the user is visiting the profile to enhance trust. I am defining “Influencer” as a person who will be vetted through LinkedIn. This may be a C-Level employee with a publicly traded company, a sought-after speaker, or someone in a credentialed industry (e.g. If you are offering something that will be searched, make sure your “About” section includes relevant keywords. copywriting, website design), others aren’t. Will my target be searching for what I provide? Some products and services are searched for on LinkedIn (e.g.What will pull in the person you want to attract? In short, it catches the attention of my audience. I have had multiple people inquire for services after reading that line. What will catch the attention of my audience? My “About” section starts with the phrase, “I have found my Zone of Genius.” It is a reference to The Big Leap by Gay Hendricks.If you are a copywriter or website designer, you will lean more toward talking about what you do or have done. You will want to speak more to who you are. If you are a health coach, for example, your client will really need to trust you in order to work with you. Is it more important for the reader to know WHO I AM or WHAT I DO? This often comes down to how vulnerable your customer or client has to be to work with you.The weight of “salesy-speak” will vary based on what you are selling and who you are selling to, however. If you are looking to generate leads with your LinkedIn profile, your ‘About’ section should be an extension of your sales page. SPECIALTIES: LinkedIn Profile Optimization | LinkedIn Lead Genearation). Simply add the word in all caps and follow it with SEO-friendly items (e.g.
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